The cruise line is not reserving its best innovations solely for Icon of the Seas and its upcoming Utopia of the Seas.

The cruise line has a relatively simple plan for the current year that should help it continue to grow. Rivals like Carnival are not its big target.

For decades, Carnival and Royal Caribbean have pushed the size of cruise ships ever bigger. That has, in some ways, made the cruise ship, not the ports it sails to, the destination. It's a battle that ...